Product Marketing Manager

Location: Cork  |  City of Cork  |  Ireland
Sector: Life Sciences
Consultant: Chris Hutchinson
Job Reference: HQCHPMM
Salary: £61500 - £70300
Job Status: Permanent / Full Time

Currently looking for a Product Marketing Manager (IVD) – Homebased UK or Ireland

Product Marketing Manager (IVD)

Develop product/service strategy for launching novel pregnancy disease diagnostics

Prepare and implement new product/service launches

Identify unmet customer needs and support development of short and long-range strategies for product/service expansion

Work with R&D to build product/service roadmap and requirements

Collaborate with marketing communications to develop product messaging and sales collateral including digital marketing strategy

Build and maintain relationships with key customers and key opinion leaders to ensure successful adoption and evolution of clinical services

Develop clinician education and training materials

Perform market segmentation analysis, competitor analysis, and provide pricing recommendations

Formulate reimbursement Strategy by country/territory

Prepare product launch activities

Provide accurate marketing forecasts

Support the Company and its partners to ensure delivery of budgets and revenue forecast plans 

Managing the resources in the function to achieve project and team objectives. Liaising with Project Management, Supply Chain, Analytical Development and other functional areas to meet project and team objectives.

REQUIRED COMPETENCIES

Degree in Business or Marketing (or related field) or can demonstrate hands-on experience in these fields.

Minimum 3-5 years of clinical and/or clinical marketing experience required

Excellent knowledge of the diagnostics market

Record of accomplishment of successful product/service launches

Digital marketing experience

Experience in international markets

Willing to travel domestically and internationally

Desirable Experience:

Experience with screening/prognostic tests is desirable

Experience with reimbursement strategy a plus

Experience working in an innovative early stage environment 

This position is offering €70,000 up to €80,000 depending experience 

If you are interested in this please get in touch and send your CV, we are looking to interview candidates as soon as possible.